/ Brand Board, Food Business (Co-founder & CEO)
Cravins Food.
A food business I co-founded and lead as CEO, owning strategy, governance, compliance, partnerships and brand. I also designed the packaging, led the project, and design & build the websites.
The brand
SimplicityNatural, honest ingredients.
LoveMade with care, every batch.
HealthWholesome & balanced.
Palette
#F47920
#D4611A
#3D3D3D
#FDE8D0
#FFFFFF
Typography
Aa
MontserratLogotype & headlines
LatoBody & nutrition copy
Voice & taglines
"Because You Deserve a Treat."Master tagline
"Crunch. Nourish. Tasty."Signature line
"Your Anytime Meal."Granola
Cookies · Now
Oatmeal
Soft & chewy · "Guilty? Never."
Granola · Now
Crunchy
Crunchy · "Your Anytime Meal."Caféimage coming
Gift boxesimage coming
Campaignsimage coming
"Because You Deserve a Treat."
Warm & welcoming · joyful & playful · proudly Ghanaian.Want to
work together?
Design, product and a CEO's eye for the whole business.