/ Packaging & Branding · Brand Board
Nazu, be a blessing.
Full brand identity & packaging for Nazu (from Nazuyayra), a hand-poured luxury candle brand. The name is a call and its response: "Nazu" means be; the whole word, be a blessing.
nazu.
Be a blessing
Hand-poured luxury candles.
Turn everyday moments into small, deliberate blessings.

Our values
WarmthSpeak softly, mean it.
IntentionMeaning before the moment.
GenerosityGive before you sell.
Palette
#1C1B19
#EDE3D0
#A15A34
#2C4A5E
#FFFFFF

Typography
Aa
Fredoka / VAG RoundedLogotype
FrauncesTaglines & scent names
InterBody copy

Logo usage
nazu.Primary
nazu.Reversed


Scent 01
Earthbound
Grounding, warm, the bedroom.
Scent 02
Coastal Bloom
Fresh, airy, the bathhouse.


"Be a blessing."
Warm, not loud · rooted, not gimmicky · generous, not salesy.Need a brand
like this?
I design brands and packaging end to end, story, logo, palette, type, and print-ready artwork.