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Nazu, be a blessing.

Full brand identity & packaging for Nazu (from Nazuyayra), a hand-poured luxury candle brand. The name is a call and its response: "Nazu" means be; the whole word, be a blessing.

RoleBrand & Packaging Designer
DeliverablesIdentity · Packaging · Art direction
ScopeLogo · Palette · Type · Box & jar · Merch
Year2026
nazu.

Be a blessing

Hand-poured luxury candles.

Turn everyday moments into small, deliberate blessings.

Nazu Earthbound candle and box

Our values

WarmthSpeak softly, mean it.
IntentionMeaning before the moment.
GenerosityGive before you sell.

Palette

#1C1B19 #EDE3D0 #A15A34 #2C4A5E #FFFFFF
Nazu billboard

Typography

Aa
Fredoka / VAG RoundedLogotype FrauncesTaglines & scent names InterBody copy
Nazu unboxing with thank-you card

Logo usage

nazu.Primary
nazu.Reversed
Earthbound charcoal box
Earthbound ivory box
Scent 01

Earthbound

Grounding, warm, the bedroom.
Scent 02

Coastal Bloom

Fresh, airy, the bathhouse.
Coastal Bloom box
Nazu ivory mug
Nazu charcoal mug

"Be a blessing."

Warm, not loud · rooted, not gimmicky · generous, not salesy.

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I design brands and packaging end to end, story, logo, palette, type, and print-ready artwork.